Project development process
Our approach is built on turning ideas into market-ready products. On every project we follow a strategic process that takes innovative thinking through design to functional, buildable results.
At every stage from idea to launch you know what's being done, when it will be finished and what's needed from you. No surprises — you see a live build every week.
Mallow Studio runs projects in six steps: discovery, strategy and scope, design and prototype, development, testing and launch, and growth and maintenance. Each step's output is approved with the client, and live demos are shared regularly during development.
Discovery
We listen to your business, customers, competitors and existing systems, and clarify what we're building, for whom and why.
- Stakeholder interviews
- Competitor and market review
- Audit of your current site / system
- Defining success criteria
- Deliverable
- Discovery notes and measurable success criteria
- Approval point
- We approve the criteria together
- What we need from you
- A 1–2 hour session; analytics and current site access if available
Strategy & scope
We turn discovery findings into a prioritised scope and timeline, and choose together what goes into the first release (MVP).
- Information architecture and sitemap
- MVP scope and roadmap
- Technical architecture decisions
- Itemised quote and timeline
- Deliverable
- Page/screen map, itemised offer and schedule
- Approval point
- Scope and schedule approved in writing
- What we need from you
- Setting priorities and approving the offer
Design & prototype
We prepare screens first as wireframes, then as visual design, and test them with you on a clickable prototype.
- Wireframes and user flows
- Visual design and design system
- Clickable prototype
- User testing where needed
- Deliverable
- Clickable prototype and design system
- Approval point
- Design approval; the number of revision rounds is in the offer
- What we need from you
- Consolidated feedback and brand files
Development
We turn the approved design into clean, tested, documented code, with regular demos so you see the product grow in real time.
- Weekly live demos
- Code review and tests
- SEO + GEO foundations
- Content and data migration
- Deliverable
- Weekly live demo link and staging environment
- Approval point
- Accept or request changes at each demo
- What we need from you
- Copy, imagery and data handover
Testing & launch
After speed, security, accessibility and browser/device testing, we launch and train your team.
- Performance and Core Web Vitals checks
- Security and backups
- Domain, SSL and redirects
- Training and documentation
- Deliverable
- Performance, accessibility and device test report; handover package
- Approval point
- Launch approval is yours
- What we need from you
- Domain/DNS access and go-live approval
Growth & maintenance
Launch is a beginning. We measure, improve and keep growing your product with SEO, ads and new features.
- Monthly maintenance and updates
- SEO and content plan
- Ad campaigns
- New feature releases
- Deliverable
- Periodic maintenance and measurement report
- Approval point
- Monthly scope agreed together
- What we need from you
- Content and campaign decisions
Frequently asked questions
How long does a project take on average?
Brand sites usually take a few weeks, multilingual corporate sites and mobile apps a few months, and ERP and platform projects progress in phased releases. We share a clear timeline after discovery.
How much of my time will it take?
Your input matters most during discovery and design approval. During development, a short weekly demo meeting is usually enough.
How are payments handled?
We usually suggest a staged payment plan: kickoff, design approval and launch. Maintenance is billed monthly.
Have an idea or a project? Get in touch!
We're here. Tell us about your idea and we'll show you how to bring it to life — the first call and the quote are free.