Palette
Deep green and gold — nature meeting hospitality. The accent is used sparingly so the sense of luxury never cheapens.
Identity kit · Hotels & Hospitality
In hospitality, identity is what the guest remembers.
Guests forget the room and remember the feeling. Identity makes that feeling repeatable.
Hotel identities live in the physical world as much as on screen: key cards, room doors, breakfast menus, towel labels. That makes material and texture decisions as important as colour.
Colour palette
#1C3F35Primary
#C9A66BAccent
#F6F3ECBackground
#171514Text
Typography
AaCormorantHeadingsAaInterBody
Hotels & Hospitality
Identity components
Typography
A low-contrast serif for headings and a neutral grotesque for functional text, with the booking screen and printed menu sharing one scale.
Photography
Not an empty room but a lived moment: open curtains, morning light, a breakfast table mid-use. Warm detail over wide angles.
Application
Key cards, room numbers, breakfast menus and booking emails — the touchpoints where consistency matters most.
Where it's used · What we deliver
- Logo and monogram
- Key card and room wayfinding
- Menus and welcome cards
- Booking email template
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