Palette
A reassuring deep purple base with a warm yellow energy accent — the accent speaks to students, the base to parents.
Identity kit · Education & Academies
In education, identity speaks to parents and students at once.
Two audiences, one brand: one is looking for trust, the other for excitement.
Education identities have to satisfy two audiences simultaneously. Parents look for seriousness and order; students look for energy and belonging. The answer is a serious base colour with a controlled layer of energy on top.
Colour palette
#3B2E8CPrimary
#FFC857Accent
#F5F4FBBackground
#14121FText
Typography
AaOutfitHeadingsAaSource SansBody
Education & Academies
Identity components
Typography
A rounded display face and a body family that doesn't tire the eye, because course materials demand long reading.
Photography
Real activities and real students rather than staged classrooms, with understated expressions and honest, slightly messy environments.
Application
Timetables, certificates, parent updates and the student portal. A certificate is the piece of the brand kept longest.
Where it's used · What we deliver
- Logo and sub-brand system
- Timetable and material templates
- Certificate and report card design
- Parent communication set
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