Palette
A neutral base with one strong accent. Product colours vary, so the brand colour speaks through detail rather than background.
Identity kit · Retail & E-Commerce
In retail, identity is one second on the shelf.
Customers scan a product in a second. Identity is what makes you recognised in it.
In e-commerce an identity shouldn't compete with product photography — it should frame it, while building a repeatable, memorable set of cues from ad creative to packaging, shipping box to returns form.
Colour palette
#1B1B1FPrimary
#E8446BAccent
#FFFFFFBackground
#6B6B76Secondary
Typography
AaGeneral SansHeadingsAaInterBody
Retail & E-Commerce
Identity components
Typography
A wide weight range for campaign headlines and a narrow, legible body face for product lists, with price labels defined as their own scale.
Photography
Consistent background, consistent light, consistent crop ratio. The biggest identity win in retail is product shots that look like each other.
Application
Product cards, campaign creative, shipping boxes and returns forms. The shipping box is the one physical piece that enters the home.
Where it's used · What we deliver
- Logo and product-card lockup
- Campaign creative templates
- Packaging and shipping box
- Price and label system
Have an idea or a project? Get in touch!
We're here. Tell us about your idea and we'll show you how to bring it to life — the first call and the quote are free.